The majority of U.K. publishers receive a third of their traffic from third-party sites like Facebook and Google, according to an AOL report. This figure has surprised some publishers for being low. News UK's Hamish White believes publishers are either "underplaying their figures" because they don't want to admit how much they rely on Facebook, or they're "missing a trick."
The post UK and US publishers agree: Video is where the money is appeared first on Digiday.
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