Bad news, publishers and agencies: Ad blocking isn't going away. In a new report issued by eMarketer today, the firm predicts that usage of technology will grow 25 percent in the next year, from 70 million people using it to 87 million. The tool is more common on desktops rather than mobile devices because the larger screen sizes where more ads can fit.
The post Report: 87 million people will use an ad blocker in 2017 appeared first on Digiday.
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