Publishers are facing a lot of challenges in today’s media environment. We got a few to anonymously share their biggest frustrations. For starters, platforms promise huge audiences, but make it difficult to measure and monetize. Then there are agencies like GroupM, putting pressure around viewability standards. Finally, it's tough competing with media unicorns that raise huge amounts of money at high valuations, but no clear path to profitability.
The post Platforms, viewability and profitability: Publishers confess their biggest challenges appeared first on Digiday.
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