Die Angst der Kunden vor E-Commerce. Warum eigentlich? Diese Grafik soll Aufschluss geben!

Why are people afraid of e-commerce? There’s the main fear of credit card theft, and behind that, suspicion that personal information will be sold. And on the more practical side of things: it’s difficult to buy things online--without being able to try them first--and some sites are still not up to snuff when it comes to customers’ expectations for providing tracking information and easy returns if they don’t like the product.

Read Carianne King, www.socialmediatoday.com