Your Social Media Activities must have a customer focus! Use Social Media to talk with your customer.

Your Social Media Activities must have a customer focus! Use Social Media to talk with your customer.

If you have a customer service department, find out what questions your customers commonly ask. Develop content that answers those questions and share it across social networks. Use Twitter search to uncover tweets about your products and company. Answer those tweets and use them for ideas of what to share on other social networks. Remember that your social media activities should have a customer focus.Share what they want and you will continue to grow your following and increase interactions.

Read Gail Gardner, www.socialmediatoday.com