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IDGs Videohub.
IDG Communications, the publisher of Macworld, PCWorld and CIO, is investing more in video. The company launched a tech-focused video hub, IDG.tv, and now operates a full-time video staff, which will create new series and cover tech events. It already has substantial viewership, attracting 8.8 million U.S. desktop viewers to its network of sites in March, according to comScore. “The time was right to leverage that audience and become the dominant creator of tech video on the Web,” said Dina Roman, general manager of IDG.tv.
The post Why IDG created a central video hub across its titles appeared first on Digiday.
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