Verlage: Nischenmärkte im digitalen Zeitalter von Facebook&Co.
Niche publishing isn’t always sexy, but it can be successful. Consider Hodinkee, which has taken the niche publishing model and applied to the small-but-engaged world of wrist watches. With a combination of obsessive watch coverage and detailed reviews, Hodinkee attracts a million watch fans to its site each month. More, creating focused content has opened Hodinkee up to new revenue streams, including e-commerce and events.
The post Anatomy of a niche publisher: Hodinkee knows what time it is appeared first on Digiday.
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