Paid Content Modelle für Verlage.
In a double session dedicated to paid content this morning at the Digital Innovators' Summit, Kelly Leach, CEO, Piano Media, used publishing examples to demonstrate how these models are being implemented to monetise content, and the lessons learned from early adoption of these
Kelly Leach, CEO, Piano Media (© Ole Bader/Sandwichpicker)
"It’s early days for everything related to digital content online," she said, suggesting that many publishers implementing these models are also collecting data to help learn about online versus offline subscriptions, which helps to support the print part of the business.
Paid content models – which to choose?
Leach gave examples of some of the paid content models currently being used by publishers, which include:
Hardlocked
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