Facebook für Verlage!
Chance oder Ende der traditionellen Verlagswelt?
The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them scale. Even for established players, publishing directly to the platform can bring visibility. “My argument is, you don’t want to throw your whole lot in there," said online entrepreneur John Battelle.
The post The case for publishing directly to Facebook appeared first on Digiday.
Keine Kommentare:
Kommentar veröffentlichen