Wie Sie für Ihre Strategien strategisch richtig entscheiden

Die Ziele können (fast) nie hoch genug gesetzt werden - Aber: Um die richtigen Strategie zu finden, müssen Sie erst die richtigen Ziele richtig definieren!!

Read Evan LePage, blog.hootsuite.com

First things first, in its simplest terms a social media strategy is the strategic plan for how a company will incorporate social media into its business. We all know this is just the tip of the iceberg though.

A social media strategy is a blueprint that will guide nearly every action you take on social networks. It should help you make important decisions about content strategy and marketing, it should make your workflow more efficient, and it should establish processes that make it easy to scale your social efforts across the organization.

That was a mouthful, but it shows just how important and valuable a social media strategy can be. It’s also a testament to why you should put in the work to make yours thorough and effective.