Gefahr für Verlage? -Corporate Culture Change Toward Creative Content

Gefahr für die etablierten Medienhäuser?
Immer mehr Unternehmen stellen eigenen Content Manager ein und produzieren und publizieren eigenen Content. 

I spent a fascinating day at the Fusion Content Marketing Conference in Antwerp yesterday, and the themes emerging suggest that corporate attitudes towards content marketing are changing remarkably in Europe. Now, we know that the big corporates are hiring more and more content managers. We’ve also talked about the parallels between content marketing and employee...

Read Shelley Hoppe, www.business2community.com