Publishing revenues may be moving online, but that doesn't mean print is dead.
In fact, parts of the media industry are moving in the opposite direction and investing in print as complements to their core brands and user experiences. While magazines, on the whole, may be waning in sales and migrating to a digital environment, other types of products continue to remain popular among readers such as textbooks, case studies, companion books, and niche magazines. And as the American Marketing Association points out, even circulation-based magazines are still popular: rather than reaching a broad scale audience, however, it’s the most engaged buyers who are continuing to read them.
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