400.000 Digital Abos! The Times of London im digitale Flow?

London-based publisher The Times doesn’t mess around when it comes to paywalls. Unlike the Financial Times and other subscription publications, The Times doesn’t favor the metered approach, in which readers can access a smattering of articles for free before hitting the paywall. For The Times, it’s all or nothing.

But it’s not opposed to offering a little variety, either. The Times has announced that, in order to court more readers overseas, it has launched an international app for a bargain-basement price. As of now, the Times’ 170,000 digital subscribers pay £6 a week ($8.50) for their package, which includes access to The Times and Sunday Times websites, smartphone and tablet apps. There are also 400,000 readers who pay for the print and digital bundle, according to the publisher.

 

Read Jessica Davies, digiday.com