Die Verlage verpassen die "Mobile-Chance".
Nur wer "mobile" wirklich versteht und lebt, wird überleben.
Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to underestimate the effort mobile will take, preferring instead to treat it as just another distribution channel for existing content.
The post ‘Facebook is the best app for news': Publishers are still way behind in mobile appeared first on Digiday.
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